Share your experience!
After updating to the latest software (PKG3.001EUA) on my Bravia KDL-50W828B, Motionflow mode "True cinema" does not work as expected. The cinematic feel usually attributed to this mode is less cinematic than when motionflow is set to "off". It has that high-framerate effect which does not give cinematic movies justice. I noticed it on HDMI input, but I think it applies to other sources too.
Please correct this in the next update. Thanks.